Both cleared an internal validation floor, the same one that has blocked our own founders' claims.
Where a marketplace wins: predictable volume on demand. Need fifty videos by Friday, you can order them. Rocky trades that for people who actually bought the thing, and content that compounds instead of expiring.
The dataset behind it: 200M+ behavioral measurements · 8M+ time-stamped snapshots · 11,000+ real creators · 2,000+ brands observed. A marketplace has none of it.
Fair questions
Is Rocky a UGC marketplace?
No. Marketplaces sell you a folder of videos from creators for hire. Rocky builds you a standing community of people who already buy from you, keeps them creating, and keeps everything you learn.
What about usage rights?
Cleared once, when someone joins. Not renegotiated post by post. When a winner shows up, the ad draft is one approval from running.
What happens after a campaign?
On a marketplace, you keep the files. On Rocky, you keep the community, the learning, and the momentum. The next run starts smarter, not from zero.
How do you know they actually bought it?
We do not seed product, so there is nothing to gift anyone into. Members buy it themselves. We ask for proof, and most of it is visual: the product in hand, the packaging, often the shelf it came off. Receipts when it matters. That is an evidence standard, not a guarantee, and we would rather say so than claim a certainty we cannot hold.